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UNSHAME CA

Brand Design, Digital Content & Web Development

PROBLEM

California DHCS and Shatterproof needed a cohesive statewide campaign to reduce stigma around substance use disorder, with no unified digital presence, content system, or visual templates in place.

CA New Grid Layout - Preview.jpg

SOLUTION

Applied and extended the existing brand identity across all campaign touchpoints. Designed and developed a 10-page bilingual website, created video outro and template assets, and produced 5,357 pieces of bilingual content across social media, billboards, story videos, animated EduBits videos, and a documentary intro built in After Effects.

5M+

Californians reached

5,357

pieces of bilingual content produced

2M+

impressions across campaigns

ALL PROJECTS

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