GERMIKILL
Brand Identity, Packaging & Merchandise Design
Overview
Germikill is a concept antibacterial cleaning products company specializing in alcohol wipes and medical supplies. Starting from zero, I built a complete brand identity system — from logo concept all the way through product packaging, uniforms, and vehicle wraps.
The Logo
I designed the Germikill logo to truly represent the product and its purpose. The concept merges the medical caduceus symbol — representing healthcare — with a protective shield, symbolizing the product's core promise: protection against germs.
The logo was developed in multiple formats: a full 3D version, a flat full-color version, and single-color variants in both red and blue — ensuring versatility across all brand applications.
Packaging Design
Designed print-ready product packaging for Germikill's Multi-Purpose Alcohol Wipes, including the full wipe bag label and individual wipe packaging. All packaging includes required regulatory information — FDA compliance, ingredient list, usage directions, and safety warnings — while maintaining a clean, professional brand aesthetic.
Merchandise, Uniforms & Vehicle Wrap
Extended the Germikill brand identity into real-world touchpoints — designing a custom staff polo shirt in the brand's red and blue color system, and a full vehicle wrap for the company's delivery van. The bold diagonal split design runs consistently across both the uniform and the van, ensuring workers and their vehicles are instantly recognizable on the road. Every delivery becomes a moving advertisement, and every employee becomes a brand ambassador.
60%
INCREASE IN SOCIAL MEDIA ENGAGEMENT
35%
UPLIFT IN IN-STORE SALES
25%
GROWTH IN ONLINE ORDERS
